Lyndon Mc Gill wanted to know how people fell in love.
Give me a call so I can show you why we are made for each other! Postpone sex, say The Rules, Mars and Venus, and Dating Secrets of the Ten Commandments (2000), by Shmuley Boteach."Men are businessmen," Boteach writes: if they're getting sex without a ring, they won't produce the ring. "Sex usually begins soon with the rich," declares How to Meet the Rich.To keep a man's interest, a woman must rise abruptly after sex and leave the room, the city, or even the country. As Mc Gill explains with a flourish, it's "just like taking a bone away from a dog." Such is the state of contemporary dating research in America.If The Mating Game is a particularly unfortunate example of the proliferating genre of dating-advice books, it is not very different in substance from its companions. Dilate your pupils, says How to Make Anyone Fall in Love With You (1996), by Leil Lowndes: the "copulatory gaze plays a big role in lovemaking." "Massage your neck with one hand," says Date Like a Man (2000), by Myreah Moore and Jodie Gould. which is erotic." Go to the bathroom in a restaurant, says Gray's Mars and Venus on a Date (1997): it gives men the chance to see you.Dating books are like traffic accidents: everybody says they're awful, and everybody sneaks a look at them. We suggest you try The Rules for six months before doing anything else. Never let a man know you're interested, says The Rules.
Little is easier than poking fun at most of these seduction manuals—at their cartoonish view of human nature, their bulleted lists of proven ploys, their quadruple exclamation points, and their sometimes bludgeoningly repetitive self-promotion ("You're not doing The Rules! Rent a billboard and trumpet your love ("'Bill Thomas, what are you waiting for?