Consolidating p29

Consolidating p29

By folding Xeleb into Fluxion, Nolledo said: “we completely control the engineers and the development pipeline.” Xurpas is currently valued by the stock market at around P29 billion.

It develops digital products and services for mobile end-users and likewise develops and manages proprietary platforms for mobile operators.

Its products include online casual games, messaging and other social discovery applications, as well as customized call/SMS/data bundles, peer-to-peer mobile airtime credit transfers and various forms of mobile commerce.

TECHNOLOGY firm Xurpas has acquired 100 percent control of internet and mobile app developer Fluxion Inc.

to boost the product development of celebrity-branded mobile games arm Xeleb Inc.

Xeleb is engaged in the development, design, sale and distribution of celebrity-branded games and applications.

It has produced mobile games featuring Anne Curtis, Isabelle Daza, Kuya Kim Atienza, Erwan Heussaff and Sarah Geronimo.

We wanted to bring this in-house via the developers of Fluxion as there are next generation products for Xeleb that we need the additional development muscle for,” Xurpas co-founder and chair Nix Nolledo said.

With the full acquisition of Fluxion and the subsequent purchase by Fluxion of Xeleb shares, “the move allows us to focus vital development resources on Xeleb’s next generation celebrity themed products and services,” said Xurpas co-founder and president Raymond Gerard Racaza.

The 67 percent stake in Xeleb was ceded by Xurpas to Fluxion for P3.35 million.

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Xurpas is currently reorganizing both Fluxion and Xeleb with the purpose of consolidating the development resources required for ongoing product development under Xeleb.

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