Yet their stories are already being written, typically by people they have never met.
Spend enough time on Talk-Sports or Reddit and it becomes clear why athletes are working to reclaim their own narratives, whether it's Le Bron James explaining his decision to return to Cleveland in a letter, Derek Jeter becoming a publisher or the countless players who pour their hearts out on Twitter after games.
Player Wives was initially devoted to picking the most attractive WAGs, but Hinds and his crew soon saw that people were more interested in actually learning about the women (shocking, I know).
Instead of waiting for stars to reveal themselves, fans mine the dirt that collects online, destroying and rebuilding imperfect monuments to their heroes. "I think a lot of people are interested in drama," Morin says.The media have long chronicled the romantic exploits of sports heroes, of course: In the 1950s, Marilyn Monroe and Joe Di Maggio appeared twice on the cover of the New York Daily News.But our obsession with athletes' wives and girlfriends, or WAGs, has only intensified as players reach new heights of celebrity.Todd Hinds hatched Player five years ago with some friends, after a heated barroom debate about which Red Sox player had the hottest wife. Yet this weird little corner of the Internet has thrived for nearly a decade.
Talk-Sports' design -- Times font, bolded hyperlinks, pallid blue background -- feels anachronistic, like an Angelfire page that was never snuffed out.