With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.
It’s not clear that the young and perky are the best market for corporate matchmakers.
As dating sites and apps like Tinder and eharmony continue to grow in popularity, many of the companies behind them are finding it difficult to compete in the saturated market and to attract investors. Like bunnies, dating apps have shown a knack for proliferation.
It is the largest single way in which relationships start in the UK today.
Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.
One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.
Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.
Online dating businesses serve the public when they are looking for new relationships, romance, love and the possibility of a new and lasting partnership.
The Association will have an important and traditional role as a trade body – ensuring the sector is properly represented so that it has a stronger voice with Government, regulators, the media, financial service providers, social networks and others.