Due to the sheer size of its network Facebook continues to be popular with advertisers and businesses; hence it is not only useful for engaging friends and family, but also to be learn about new development on topics that are of interest.Facebook Messenger continues to be a top app in the region following Facebook separating the instant chat feature from the original app.These two apps below appear to be growing in popularity across the Caribbean.In addition to its instant messaging capability, which includes being able to send video, images, and voice notes over its network, Whats App recently introduced voice chat feature, which allows free calls between subscribers.This new feature has no doubt increased its appeal and its continued popularity in the region.Over the past nine months, since our last review, Instagram’s importance in the global social media landscape has increased considerably.
Last year, we reported on two separate occasions on the most downloaded free software applications (apps) for the Apple i Phone in the Caribbean. Again, these apps would have been downloaded from the Apple Store, and the data collected was drawn from a number of sources, such as i OSappstats and App Annie.
What App Messenger continues to be quite popular in the Caribbean, and as at 11 June, it was the most downloaded app in several countries.
In addition to a person’s Facebook friends, the app allows users to message persons in their phone book or any dialled number.
Calls can also be made from within the app, which are free for those between Messenger users.
You Tube continues to be the world’s leading video-sharing social network, and the third most popular site globally, based on traffic (Source: Alexa, 11 June 2015)).
In addition to being a major source of video content on a broad range of topics, You Tube is also an income generator for users who have developed channels on the platform, and has over 300 hours of new content being uploaded every minute (Source: DMR).