And an explosion of identity-defining hashtags: #voracious gourmand, #animal lover, #sports nut, #whiskey connoisseur, #health freak, #party hopper, #avid reader. ' although he himself is there." But 'judgement' works the other way too. "My brother's friend saw me on a dating app and he called me to say, 'How can you join a dating app? " The Indian youth are aware of the dangers and dichotomy of their new exciting game. My parents don't know," says Anusha Nayar, a 24-year-old PR professional from Chennai, who has recently shifted out of Delhi. "And even if many of them don't marry but just mingle with the other sex, or ultimately follow the tried-and-tested route of arranged marriage, what happens to the precious ideas of virginity and chastity? Everybody and their partner somewhere out there having fun. That hour when the mobile phone is one's best friend. The boys in the group add just one more adjective: "Pleasant."VIRTUAL BEST FRIENDSOne fine day in 2013, three friends-Sachin Bhatia, Hitesh Dhingra and Rahul Kumar-sat in a cafe in Delhi, racking their brains. Ask the girls what sort of man they are looking for, and pat comes the reply: "Anyone who puts up a photograph shirtless or with six-pack abs is out." Amidst peals of laughter, they list their preferences: humour, confidence, well-spoken and, yes, "easy on the eye".
Although a lot of girls share profiles of men with friends and keep them informed about who they are dating and where. Single and new to a city, she has taken to dating apps to perk up her social life. Hanging out is just on the basis of physical attraction, either as Friends With Benefits or for casual sex. "In the West, dating means a romantic plan with another person or maybe courtship. That sounds like the death knell of arranged marriage. No girl takes a boyfriend to meet her parents unless she is sure that the relationship is serious. "Of course," the Delhi students chime together: Dating is when you are romantically inclined but there's no commitment. "Everybody, especially men, misunderstand the word dating," says Anusha. "First of all, they don't understand what apps are, and they don't understand dating. Who knows, of the billions of strangers out there, one swipe might just lead to that chance meeting of true love. "We had in mind a matchmaking platform, a virtual best friend who would always have someone great to introduce you to, no baggage of caste, or religion, no neighbourhood busybody, no slinking around nooks and alleys in search of privacy." They had experience: Bhatia was co-founder of online travel company, Make My Trip, Dhingra of electronics e-tail venture, Letsbuy, and Kumar, as a product manager for tech companies.
The index finger automatically positions itself, to do the best thing it has ever done: swiping the screen-left, right, up, down. They had a great idea and they wanted to turn it into a business.