The day before the interview, Match Communications Director Trish Mc Dermott gave Kremen specific instructions: don’t wear black or white, don’t wear a shirt with busy patterns, and don’t say anything controversial.The next day, Kremen came into the office in a tie-dyed shirt, wanted to do the interview from a brightly colored bean bag chair, and shocked everyone in the room when he said to the camera, “will bring more love to the planet than anything since Jesus Christ.” As Mc Dermott watched this scene unfold, her first thought was, “We’re destroyed.” But she soon realized Kremen’s performance was “brilliant,” as it reflected his character, his grand vision, and the company’s eccentricity.He started the site at the age of 30 and left merely two years later.Kremen walked away with just ,000 when he departed Match, a site that is on track to earn over 0 million in revenue in 2011.According to Internet data provider com Score, Match attracts more people than any other dating site in the U. And early this year, it announced the acquisition of Ok Cupid, one of the fastest-growing free dating sites.Incredibly, however, Kremen has no ties to the Match brand today.Since its founding in 1989, the World Wide Web has touched the lives of billions of people around the world and fundamentally changed how we connect with others, the nature of our work, how we discover and share news and new ideas, how we entertain ourselves and how communities form and function.
Today, Match is the undisputed leader of online dating.
A Chicago native, Kremen attended Northwestern University and graduated from Stanford business school in 1989.
In 1995, the management team was preparing for its first significant TV interview.
The online-dating site had gone live that same year, and Gary Kremen, the founder and CEO, was slotted to speak.
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