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However, there is an opportunity within the work experience section on Linked In to share a little bit about your company, as well as share a list of your responsibilities and accomplishments in current and previous positions.

Linked In profile photo don’ts: Adding keywords to your headline that you want to be associated with can improve your searchability within Linked In and beyond.

Not only has Linked In’s value increased significantly, but their capabilities and engagement have as well.

The same Wall Street Journal article that included the valuation above also shared the following insight: If your company hasn’t quite figured out the secret sauce needed to really make your executives’ Linked In profiles shine or how to make meaningful connections, you’re in luck.

Make sure that you flesh out as much information as you can for each relevant position that you’ve had.

Mari Smith’s Linked In profile is a great example of this tactic.

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It’s easy to fall into the trap of simply grabbing the “about us” text from your company website and utilizing it for your position description.

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