As there was still a demand for the software, Limm and Percival created Jelsoft and released their work as a paid solution, called v Bulletin 1.
After subsequent minor releases of their Software, the two decided to start working on a new version that would be more than a rewrite of UBB: they wanted to turn their software into a competitive solution for forums.
Percival decided to step down as lead developer and product manager, turning his roles over to Kier Darby.
v Bulletin 3 was under development for nearly two years as it went from a mere improvement on v Bulletin 2 to a complete rewrite.
To help with the scale of the project, two additional developers, Freddie Bingham and Mike Sullivan were brought on to help finish v Bulletin 2.
Kier Darby was brought on during the v Bulletin 2.0 Beta phase to further development.
The release of v Bulletin 2 proved to be very successful and is what made v Bulletin popular.
In December 2002, v Bulletin 3 was beginning development.