"It’s a way of essentially matching people and ranking them more quickly and accurately based on who they are being matched up against." Still, as nuanced as Tinder’s algorithm may be, it ultimately comes down to what Tinder data analyst Chris Dumler calls a "vast voting system." Every time you swipe right on one person and left on another, you’re fundamentally saying, "This person is more desirable than this other person," says Dumler."Every swipe is in a way casting a vote: I find this person more desirable than this person, whatever motivated you to swipe right.It might be because of attractiveness, or it might be because they had a really good profile." Tinder’s engineers tell me they can use this information to study what profiles are considered most alluring in aggregate.But it’s more of a "generic" beat on what Tinder’s community finds desirable.
How many people who you swipe right on, swipe right too? Do you include education and career information in your profile? Jonathan Badeen, Tinder’s VP of product, compares it to the video game ."I used to play a long time ago, and whenever you play somebody with a really high score, you end up gaining more points than if you played someone with a lower score," he says. You might not realize it, but anyone who's used the popular dating app is assigned an internal rating: a score calculated by the company that ranks the most (and least) desirable people swiping on the service.The scores are not available to the public, but Tinder recently granted me access to my own—and I’ve regretted learning it ever since."People are really polarized on even just a photographic level: Some people really favor facial hair, while some do not.
Same thing with tattoos, photos with pets or children, excessive outdoors shots, or photos of you with a tiger," says Tinder data engineer Tor Solli-Nowlan.