Armed with the largest private database of accomplished singles in the country, our "boutique" style of matchmaking assigns a matchmaker, client liaison and scout to our clients in order to provide a truly unique and personalized service that has built Kelleher International's reputation as the most sought after leader in exclusive dating for 30 years.
But through "an exhaustive sampling" at universities and other millennial gathering spots, the company found an "overwhelming theme" of hardworking young people with ascendant careers and little time to date who were turned off by the unreliability or effort required of online dating, Berk said.
Likening the program to a junior membership at golf clubs, Berk said the response has been enthusiastic, with many young executive memberships coming from former prospective clients who had previously declined.
So far the marketing has been word of mouth and email campaigns, but the company plans to roll out a university-driven media campaign in the fall.
Selective Search, which serves 800 to 1,000 clients a year, only charges clients, who are introduced to dates selected for them from a pool of "affiliates" numbering 250,000 to 300,000 who join for free.
In a bid to court busy millennials, high-end matchmaking service Selective Search has launched a Young Executives Program that dramatically reduced its regular fee.
Chicago-based Selective Search, founded in 2000 by former executive recruiter Barbie Adler, is offering clients 35 and younger memberships starting at ,000, a bargain compared to the ,000 base fee it charges through its general program.
Prices go up based on how picky clients are and how difficult they are to match; the average search for a general membership costs ,000, Berk said.
The Young Executives Program, which debuted in April, includes four to six introductions over a six- or 12-month period, compared to seven to 10 introductions over a year through the general program, but clients go through the same rigorous 120-question benchmark interview that helps matchmakers find them The One.The under-35 set currently accounts for less than 3 percent of the company's clientele, said CEO Mitch Berk, as they are often dissuaded by the cost and the perception that they should be able to find dates on their own.So how do you find “The One” when you have a lot of money but very little time? Here’s a look at four people who can introduce you to the gazillionaire of your dreams.Kelleher International has set the Gold Standard in upscale, selective, and personalized matchmaking.About 90 percent of clients are men, though the share of female clients has grown sharply from about 5 percent five years ago.
Berk said he expects women to eventually make up about 20 percent of clients in both the Young Executive and general programs.