Here we drill down into maintenance — keeping your content up to date and ever-relevant.BCI is deep in the process of a full content inventory to maintain and upkeep Bruce Google even says so outright in its Quality Rating Guidelines.To demonstrate expertise, you publish comprehensive content about your topic.There are four pillars of SEO content: expertise, authority, trust (E-A-T) and maintenance.These are exactly the qualities search engines look at to rank your site.
With this process fresh on our minds, we walk you through the full program on how to update website content.
Read through from start to finish or skip to a section with the links below: You have probably already defined and set up your goals in Google Analytics at some point but it’s worth doing again — from scratch.
To demonstrate authority, people share your content through links and linkless mentions.
To demonstrate trust, you publish examples of your successful projects, client testimonials and reviews, and make your privacy and security statements clear.
To demonstrate maintenance, you keep your content up to date and ever-relevant.
Be mindful of these four things and you’ll be on the right track for developing high ranking, highly engaging and useful content for users and search engines.