Nevertheless, according to survey studies conducted in March 2016, the personal oriented messaging was still being accessed by users more than the publicly offered content that was being presented.
Murphy was eventually brought into the project to write the source code for the application, and Picaboo first launched as an i OS-only app in July 2011 from Evan Spiegel's living room (who was still staying at home with his father when not away at school).
According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures app to Evan Spiegel because Spiegel had prior business experience.
Beginning under the name "Picaboo", the idea was to create a selfie app which allowed users to share images that were explicitly short-lived and self-deleting.
The temporary nature of the pictures would therefore encourage frivolity and emphasize a more natural interaction.
The application was relaunched two months later under the name Snapchat.
Snapchat evolved into a mix of private messaging and public content, including brand networks, publications, and live events such as sports and music.